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Google My Business

Posts, Chats & Stats: New Features in Google My Business

Google My Business (GMB) is a key component of restaurant website search engine optimization (SEO).

You should already have your basic business information in GMB and a good selection of images.

You should be keeping it up to date with your current business hours and basic business information attributes, which Google has recently expanded.  GMB does a nice job of collecting customer reviews and letting you respond to them if needed

Google My Business has recently added a bunch of new features.

Most of these new features require significant time and effort on a regular basis.

But do you really need to be constantly interacting with Google My Business on a daily basis? Should you be adding regular posts and have someone standing by to answer questions in real time and chat online with prospective diners?

There is no doubt that these new features can be effective at connecting with potential customers, but a restaurant that wants to use all of these new features might need to have an employee dedicated exclusively during peak times.

Google posts – brief updates to your search listings that can feature sales & specials that appear right in the search results.

Q & A – Will show common customer questions and answers in the search results. This Q & A can also be fully edited by the business to control what questions are shown.

Google Chat – Live chat with customers right from the search results.

Perhaps some of the integrated POS/Online ordering systems like NCR and WaitBusters will soon offer GMB integration, making these new features a lot easier to use.

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